Azur Games tips for creating hyper-casual creatives

Kirill Lunkov, the marketing creative producer at Azur Games, explains in the company’s blog how to create successful hyper-casual game creativity and what...


Review of Apple’s new search advertising placement from ironSource

The ironSource platform reports that 600 million people go to the Apple Store weekly to download apps, with 65% of downloads coming directly from search. So Apple...


How MondayOFF increased IPM by 57% with playable ads

The format of playable ads has become a valuable tool for developers looking to engage users locally and globally. Mindworks explains how MondayOFF increased...


Report from SocialPeta and GameIS. Live-action advertising creatives with high CG quality contribute to the success of Israeli game companies.

According to SocialPeta and their mobile gaming analytics report for the first half of 2022, the Middle East was the region with the highest average of advertising...


How to make hyper-casual games an advertising environment for a brand

Over the past few years, hyper-casual games have caught the attention of well-known brands and marketers looking to expand their audience reach. Meagan Martino,...


Monetization of mobile games


Mike Gadd, chief operating officer at Kindred For Business, shared his opinion for the Pocketgamer, how mobile extensions increase revenue while reducing consumer...


Sensor Tower named top advertisers in August on OTT services in the U.S.


Sensor Tower identified the top-performing advertisers on over-the-top platforms in the United States in August. Hulu was the most popular service among advertisers...


Gadsme enters the audio advertising market

Gadsme, a company specializing in monetizing advertising, recently announced the launch of a new format, audio advertising. In addition to the expansion, the...


89% of publishers monetize apps with in-game advertising


Anna Badalamenti, senior development manager at Liftoff, talked about best practices for monetizing apps with in-game advertising and approaches to integration...


Apple ranks first in advertising


Apple is ahead of Google and Facebook in digital advertising after a change in the privacy policy, according to a report by Appsumer. The study is based on analysing...


How accessible and inclusive ads improve your CPI

With IAPs bringing in less than 50% of revenue, user engagement in the mobile gaming industry is becoming vital. Creative and strategic thinking is coming to...


“Every game has a chance. Don’t be afraid of CPI!”. Lecture by MondayOFF

If you are faced with doubts about whether your product will be able to succeed, then the lecture from Alejandra Caceres & Leslie Olesch from MondayOFF is...


LTV & Growth – lecture by Sivan Peled from Moonee Publishing

Sivan is a UA & monetization manager at Moonee, which means she is responsible for the growth of the games. Sivan worked at Moonee for a year after earning...


10 tips for creating creatives for hyper-casual games

Creatives seem simple, but CPI levels are directly related to them. Lolita Snopkova, director of creative operations, and Darya Ipatova, motion designer at Supersonic,...


Mobile game marketing analysis report for the first half of 2022 by SocialPeta


The big game companies are still in tough competition, while the smaller game companies are steadily moving forward. So what happened in the mobile gaming industry...


The Mobile eCPM Report: In-App Ad Monetization Worldwide


Appodeal updates the Mobile eCPM Report every quarter, where the company analyzes the eCPM of millions of ad impressions worldwide. Check out the key insights,...


Adverty launches industry-first streaming video technology for In-Play ads


Adaptive streaming video ads, created through a partnership between SeenThis and Adverty, bring innovative formats to the world of gaming. According to Jonas...


Marketing for subscription apps


Take your subscription apps to the next level with Liftoff’s report in partnership with AppsFlyer & Vungle: The State of App Marketing for Subscription...


The problem with CPI – IPM as a better way to evaluate games

Christoph Sachsenhausen, managing director at Sunday, shared an interesting article on the problems of CPI. How do we look at metrics and games? Usually the decision...


ByteBrew announces Custom Workspace, a new data suite for game developers


ByteBrew, is a leading all-in-one analytics platform that gives mobile game developers everything they need to grow their games such as: real-time analytics,...