The value of blockchain technology for developers

The blockchain has been transforming the centralized and locked-in Web2 ecosystem ironSource currently uses. In this article, you will find four ways from ironSource...

Advertising and in-game monetization: busting myths

08.08.2022

In-game advertising has gained a negative reputation among some developers, but this is nothing more than a common misconception. Lev Kommisarchik, director of...

On the usefulness of tests: how little things affect the reaction of players

08.08.2022

It’s impossible to know what players will like by relying solely on internal feelings. Azur Games has been testing games every week for years, and in this...

What to do before monetizing a hyper-casual game?

05.08.2022

Ilya Trofimov, a producer at hyper-casual publisher Ducky, gives a brief step-by-step guide to preparing a hyper-casual game for monetization in this material....

A/B testing that will improve your hyper-casual game

03.08.2022

Whether it’s optimizing your monetization strategy, improving your game design, or boosting your ASO, A/B testing unlocks a game’s potential. Maayan...

3 tips to improve the design of hyper-casual game levels

03.08.2022

Unremarkable controls, exciting design, and an original idea help users understand the concept, purpose, and mechanics of the hyper-casual game. The method of...

How accessible and inclusive ads improve your CPI

With IAPs bringing in less than 50% of revenue, user engagement in the mobile gaming industry is becoming vital. Creative and strategic thinking is coming to...

Primary and secondary design in hyper-casual games

01.08.2022

Denis Prokudin, a Game Producer at hyper-casual publisher Ducky, talks about a two-step design process that provides visual clarity in the hyper-casual genre....

“Every game has a chance. Don’t be afraid of CPI!”. Lecture by MondayOFF

If you are faced with doubts about whether your product will be able to succeed, then the lecture from Alejandra Caceres & Leslie Olesch from MondayOFF is...

Breaking the myth of hyper-casual games: creating long-term retention

27.07.2022

Bridge Race creator Nebih Basaran, CEO and founder of Garawell Games, and Mark Ratchin, head of the publishing team at Supersonic, break down stereotypes about...

Hypercasual to Casual: what you need to know!

25.07.2022

Chris Pett is a Publishing Manager at Kwalee. He’s been part of the Mobile Publishing Team at Kwalee for over two years. Kwalee has worked with hundreds...

LTV & Growth – lecture by Sivan Peled from Moonee Publishing

Sivan is a UA & monetization manager at Moonee, which means she is responsible for the growth of the games. Sivan worked at Moonee for a year after earning...

10 tips for creating creatives for hyper-casual games

Creatives seem simple, but CPI levels are directly related to them. Lolita Snopkova, director of creative operations, and Darya Ipatova, motion designer at Supersonic,...

Vital resources in the game industry

21.07.2022

Kwalee has shared useful resources for developers. The list is taken from Chris Pett’s lecture at the Hyper Games Conference #5. Chris is a Publishing Manager...

Hyper-casual CPI – how important is it?

18.07.2022

Once you take on video game development, you must consider numerous facts. There are so many things to keep in mind and pay attention to. Be ready – it’s...

Game design document — an invaluable tool for hyper-casual studios

17.07.2022

The hyper-casual genre is still the biggest one in the gaming industry. Hyper-casual products are created in short periods of time that correlate to the time...

How hyper-casual studios «fight» for players

The hyper-casual game genre is super competitive, so mobile games invent new ways to retain fickle and monetizable gamers. The Wall Street Journal shared an article...

5 steps to design a successful concept

13.07.2022

On Off Games is a team of highly motivated and passionate game developers and artists who came together with one aim – making global hyper-casual game hits....

Analysis of Arcade Idle games 

11.07.2022

The Idle genre is a newcomer to the gaming world, but since its inception, namely in 2002, it has caught the attention and gained a devoted fan base, whose list...

How to lower CPI after launch and improve profitability with creatives

Karen Levy-Atias, senior director, head of creative at Supersonic, talks about the methods used before a project is launched and what is forgotten afterwards....