According to the latest report from market research company DFC Intelligence, gamers worldwide have grown to 3.7 billion. Nearly half of the planet plays games, but the core consumer base is only 10% of that figure, DFC Intelligence notes a significant difference between gamers who play games and gamers who make up the bulk of the industry’s business.

The core consumer base is only about 10% of the 3.7 billion. Moreover, this 10% needs to be further segmented to get a genuinely addressable market for a particular product.

There is a significant discrepancy between where the core audience is located. Consumers of console video games are mainly in North America and Europe. Mobile game consumers, the largest segment, are more representative of the global population. Which regions lead in PCs is not specified.

3,7 миллиарда геймеров в мире

Getting mobile-only gamers to switch to a larger screen is a major opportunity. However, it won’t be easy, and most gaming companies are wise to focus on mainstream consumers.

In the console market, Nintendo is the only company that has recently expanded its audience with the Nintendo Switch hybrid console. Nevertheless, Nintendo’s audience remains relatively limited, and Nintendo as a company has a narrow focus.

Touchscreen smartphones serve as an entry point for billions of global consumers. The next challenge for the video game industry is to figure out how to take those consumers to the next level.

The full report is available on the official DFC Intelligence website

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