Game Pass could reach an audience of more than 30 million people. Senior director of brand marketing Xbox Craig McNary has the figure in the LinkedIn account. It is not clear when Game Pass hit its milestone. After a while, Craig deleted the description.

It has been a while since Microsoft shared how many Game Pass subscribers they have. In January 2022, the last time it did so was. At that time, there were 25 million subscribers.

In a report for the British antitrust regulator last October, investigating the deal between Microsoft and Activision Blizzard, Sony wrote that GP has 29 million subscribers. Ampere Analysis analysts were cited. The analysts clarified that the 29 million figure is not actual data, but a forecast, after the report was released.

As of March 31, 2023 Sony had 47.4 million PlayStation Plus subscribers.